This year’s Spring Operations Conference was a giant success! School owners, admissions and financial aid staff came together to make this year extremely memorable. Check out the slideshow that features pictures from all weekend, including our live photo booth that was in the Expo Hall.

The winners for the Beauty Changes Lives Vidal Sassoon Professional Beauty Education Scholarship Competition awarded a new round of 10 individuals half of their tuition to attend cosmetology school. The winners are: 

• Elizabeth Carlisle, Metro Beauty Academy 
• Rachel Cox, Hays Academy of Hair Design
• Neil Bellavia, Cinta Aveda Institute 
• Hanna Powell, Cinta Aveda Institute 
• Morgan Howard, Aveda Fredric’s Institute 
• Isabelle Wills, Rudy and Kelly Academy
• Amber Valdez, Rudy and Kelly Academy 
• Kelly Camp-Force, Aveda New York
• Dana Pastore, ARROJO Cosmetology School
• Lucy Mora, Paul Mitchell the School-Logan

The next Sassoon Basic competition launches in August. Check out www.beautychangeslives.org for details.

Join us on the sunny beaches of Fort Lauderdale, FL, for the 2014 CEA Annual Convention, where you’ll partake in three packed days of methodology, motivational and technical skills training! With gorgeous outdoor receptions, all with an ocean view, and opportunities for you to network and learn from your peers—there is no better place to hone your skills and develop new teaching techniques. View the schedule and register today!

Join the beauty industry at the Show of the Year, May 31 – June 2, and learn firsthand as the pioneers in the beauty industry premiere the latest education at Premiere Orlando! With over 400 free classes in cutting, coloring, smoothing, barbershop, extensions, nails, makeup, day spa and business, this is a perfect event for the whole beauty school! Review Premiere’s HUGE line up. Click here for pricing and call 800-335-7469 for additional questions.

 

CEA Chair Carol Woodard will be teaching two classes for instructors at Premiere. There is no additional cost to attend these. 

Join CEA for their last stop of Regional Event training this year in Chicago, IL, May 19-20, where you’ll learn best practices for instruction, how to support your students, adapting your teaching style for the future and classroom management techniques for different personalities. Cost is $149/person and is some of the best instruction in the nation for educators. Click here to register.

A step beyond Google Analytics, heat mapping is a tool that lets you look deeply into the behaviors of your school’s online visitors. For example, how do your Facebook referrals differ from users that find your school via organic search? What landing pages are favored among returning visitors vs. first-timers? You can learn more about heat mapping and sign up for a free 30-day trial at www.crazyegg.com. 

28 years.

I also own two salons and day spas, along with great partners, and my twin sister.

I work with a network of people nationwide and as the franchisor I need to keep informed, in many venues. I have enjoyed reading the professionals responses to ongoing issues throughout the system. I love AACS, and think it is an amazing organization.

For students to become gainfully employed, they must first overcome the initial hurdle of getting noticed amid the hundreds of other candidates applying for the same jobs. Even with superb technical or soft skills, students that don’t market themselves effectively won’t ever get the opportunity to show employers what they can do. Career professionals who upgrade their skills to meet 21st century standards will help their students compete and ultimately increase their likelihood of becoming gainfully employed.

CS103 – Assisting Students in Designing Impactful Career Marketing Collateral is a new course in the AACS Online Training Center available to help career services professionals improve the way they market their students using current digital strategies and techniques. AACS members have access to a member-only VIP discount code.