Free AACS Webinar: Is Your School Prepared for the Digital Future?
 The future of the beauty industry is going digital—don't let your students get left behind! Learn the importance of embracing emerging technologies and how they will influence your curriculum, the way you market your school and how you prepare your students to become successful professionals in the digital age. This free webinar, Thursday, March 20 from 2 p.m. – 3 p.m. Eastern, will be presented by AACS Affinity Partner Bloom.com. Click here to register.
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Set Up Expert One-on-One Meetings for the Spring Conference
![]()  Back by popular demand, Spring Operations Conference attendees can book private, 20-minute meetings with experts in a variety of fields (including School Owner, Compliance, Leadership, Management, Website Development, Admissions, Enrollment, Marketing, Social Media and Traditional PR) at no extra cost! You’ll be able to share your pain points, ask questions without an audience around and get customized takeaways for you to immediately implement at your school. Click here to see who our experts are and to book time slots. To register for the Spring Conference (May 2 - 5) and to see a full schedule, click here.
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Scholarships from Sport Clips/American Crew and OPI
 Through the ACE Scholarship Program, up to 15 cosmetology students who are enrolled at an AACS member school will be awarded $1,000 scholarships provided by Sport Clips/American Crew. Deadline to apply is April 30, 2014.
As part of OPI’s ongoing scholarship program, nine students who are attending AACS member schools will each be awarded a $500 scholarship. Students must be enrolled (or in the process of enrolling) in a cosmetology related program at an AACS member school to qualify. Winners will be selected based on an essay and one industry recommendation.
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Training for Educators in the West
 Join CEA for their third Regional Event this year in Denver, CO, March 17-18, where you’ll learn:
- Best practices for instruction
- How to support your students
- Adapting your teaching style for the future
- Promoting positive behavior while reducing the negative
- Dealing with disruptive students
- Classroom management techniques for different personalities
"I love that I can use all the information in any area of my life immediately and that it will positively impact my students." - Kimber Warren, Kansas City attendee (January 2014)
"I loved this training! Carol was the epitome of engaging, energetic, informative, real, genuine, personally grounded and content." - Lindsey Yates, Kansas City attendee (January 2014)
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ABS Tickets: New Discount Program for AACS Members
 America’s Beauty Show, March 22–24 in Chicago, is giving an AACS discount for your students to purchase tickets. Click here to see this new program being offered by Cosmetologists Chicago, which includes 3-day access to the event and other benefits throughout the year. Call 312.673.4936 for complete details.
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Boost Your School’s Pay-Per-Click Investment
 A 2013 report found that small business advertisers waste nearly 25 percent of their AdWords budget. Make sure your school is maximizing its pay-per-click advertising by trying out the free AdWords Performance Grader tool. Beyond showing your ad’s click-through rate, you’ll learn your ad’s impression score, which shows how often your words appear as a result of relevant search queries as well as your Google AdWords quality score.
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Meet Your AACS State Rep: Wisconsin
 Sue Kolve-Feehan (Wisconsin)The Salon Professional Academy in Onalaska, Owner/Director
How long have you been in the beauty school business?
30+ years of experience in the industry including; 29 years owning a salon. We opened The Salon Professional Academy in 2006.
What is something people would be surprised to know about you?
In my free time I like riding my Harley and spending time with my three grandchildren.
Why is it important for you to be involved with AACS and the State Relations Committee?
As the owner of both a school and a salon that employs graduates from our programs, I recognize the importance of being involved with AACS and the State Relations Committee. I am passionate about maintaining the integrity of the industry and currently serve as a member of the State of Wisconsin Cosmetology Board.
To find reports on various state-related issues, click here.
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Skin Care: Interacting with the Male Market
 Understanding the male skin care market is vitally important for the licensed esthetician. Men are increasingly taking advantage of spa services and are becoming savvy about their skin care and appearance. Teaching your esthetic students how to work with men’s skin is an important part of their esthetic training. Working with men’s skin concerns requires a different type of approach and a good level of skin care education. Read this article in the latest edition of BeautyLink.
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