You may have seen your business on Yelp and read through your reviews, but did you know that only about 1% of consumers on Yelp are adding reviews and photos to the site? Most people go to Yelp to find a great local business when they need one, and a study conducted by Nielsen found that nearly 90% of searches on Yelp result in a transaction within a week. So how do you get these potential clients in your door? This webinar will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in a place that consumers are looking to spend. It will also cover how to use your reviews to nurture your most loyal customers, convert more potential customers, and how to handle your negative feedback. 

Over the years and in recent months, Google has been rolling out updates to its search engine algorithm. And, as a result, many "traditional" search engine optimization (SEO) tactics simply aren’t working anymore. But, many cosmetology schools (and marketing consultants) are still using "old school" SEO tactics. And if you’re still using an out-dated approach to SEO, you’re wasting your time and money. Even worse, you could be putting your search engine rankings at risk. On this free webinar, Phil will quickly bring you up to speed on the latest Google updates, and give you a clear action plan to get your school ranked higher in Google over the next 30 days.

Register for these webinars and more for free on the AACS website. And did you miss a recent webinar? You can view them online here.