Make Your Mark

As the $560B beauty industry is projected to grow 36% by 2026, the demand for licensed professionals is soaring. Research predicts that within the next decade 1.3M beauty jobs could be left vacant. To support growing demand for licensed professionals, Beauty Changes Lives is partnering with the professional beauty community to launch a hyper-targeted social advocacy and advertising campaign – Make Your Mark. During Trendvision on Sunday, July 21, Wella presented Beauty Changes Lives with $100,000 toward the campaign launching January 2020. Ratner Companies also generously donated $25,000 to support the campaign. Uniting brands, salons, hairstylists and school partners, Make Your Mark is securing the future of our industry and raising awareness of  the art and science of beauty as a first choice career.