Spa writers attended the International Spa Association Media Day on Tuesday, August 7, in New York City. Beauty Changes Lives teamed up with Borboleta Lashes to provide mini-lash applications while informing editors about the Get Your Dream Job initiative. Nearly 100 media outlets across the country – including Associated Press – reported on the effort to attract spa professionals.
Following are a few articles: https://www.modernsalon.com/article/85021/ispa-media-event-2018-highlights; and http://www.fox5ny.com/your-money/spa-and-beauty-industry-hopes-to-fill-30-000-jobs.