School owners and managers are so involved with the day-to-day business of student activity (admissions, instructing and placement) that they have no time to focus on the retail function of their business. Many schools feel that retail is non-essential and that this function is one that will just happen with minimal results. Yet the mastering of prescriptive sales is primary to the success of all students in the real world in establishing a solid client base. Schools have what the big box and department stores dream of, a multiple segment service module to attract the consumer. However, schools seldom realize the power they have in developing their retail business, which could give them a much needed, added revenue stream.