Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? What can you do to make marketing less about your product and more about your audience? It’s amazing what a simple shift in your attitude will do. Instead of thinking of marketing as pushing your products on people, why not look at it as telling your story to those who will find it most relevant and useful?

Suddenly, marketing is the right thing to do.

Read this post  by Lexi Rodrigo from Mirasee, to learn more about ethical marketing.