If you’re already blogging, tweeting, pinning, Facebooking, Instagramming, and snapping why would you want to create or put more energy into a YouTube channel? Well, for one thing, it boasts over 1 billion users who watch millions of hours worth of video footage every day. And many of them are highly engaged. They comment. They share. They like or dislike. As a school, you could benefit from YouTube because when people see and hear you in your environment, it’s easier for them to get to know, like, and, ultimately, trust you.

Get some tips of the trade with this handy infographic to get started.