Did you miss the keynote presentation at the AACS Annual Convention & Expo by Kelly Ehlers sponsored by Wella, or just want to relive it? We’ve got the PowerPoint presentation for you to review. In it, you’ll learn that social media is a two-way conversation. You’ll see that it works best if you always keep it short and simple without oversharing. It's best to use hashtags and maintain consistency, all the while focusing on the "who" and "what" of the story you are trying to convey.