For students to become gainfully employed, they must first overcome the initial hurdle of getting noticed amid the hundreds of other candidates applying for the same jobs. Even with superb technical or soft skills, students that don’t market themselves effectively won’t ever get the opportunity to show employers what they can do. Career professionals who upgrade their skills to meet 21st century standards will help their students compete and ultimately increase their likelihood of becoming gainfully employed.

CS103 – Assisting Students in Designing Impactful Career Marketing Collateral is a new course in the AACS Online Training Center available to help career services professionals improve the way they market their students using current digital strategies and techniques. AACS members have access to a member-only VIP discount code.