A Must-Read Marketing Bestseller 
Content is king and news-jacking creates media opportunities. These are just a few insights from a must-read for marketers. "The New Rules of Marketing & PR, 4th Edition" by David Meerman Scott, (Wiley, 2013), is packed with actionable tips marketers can use to increase visibility of their business in a 2.0 world. Get this book and learn invaluable information to help your school’s marketing efforts!