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How to Accurately Track Your Social Media Buzz - Tip Sheet
Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new campaign or product launch. Social media has turned the world into a focus group and today, social media monitoring and research tools give marketers the lens to see exactly what people are saying about organizations and brands. Something as daunting and indefinable as social media buzz can prove to be a powerful arrow in the marketer’s quiver. By listening to conversations, identifying influencers and learning to draw insights from those conversations, marketers can use buzz as a tactic, before, during and after campaigns.
