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Lessons to Learn from #BlackTwitter
If you hadn’t heard, the Los Angeles Times recently added a reporter to cover #BlackTwitter. The hashtag #BlackTwitter has grown as one of the most popular colloquialisms associated with African-Americans who use Twitter, many of whom are tastemakers, public figures and intellectuals collectively setting the tone for daily dialogue related to real-world issues that would have been seen as rather taboo or sensitive for mainstream media. There’s a hint of consumer insight to be gained from #BlackTwitter. African Americans use social media more than any other ethnic group and access Twitter by roughly 22 percent as compared with 16 percent of whites, according to a study from the Pew Research Center. The study also revealed that 73 percent of all African-Americans using the Internet are on Twitter. Brands and organizations can build and benefit from access to this population and the dynamics of engagement that await discovery.
