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Six Reasons Marketing is Moving In-House
A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies that no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013. But these companies aren’t getting rid of marketing — they’re just bringing it in-house. Click here to find out the six reasons why.
