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12 Ways to Evaluate Your Marketing Results
From text marketing campaigns to event sponsorships, e-mail blasts to cable TV, small businesses have many choices when it comes to reaching their target audience. But how do businesses determine what tactics are generating responses and how well the plan is working? The Mashable blog asked 12 start-up’s to share how they measure their marketing http://mashable.com/2014/06/06/find-marketing-results/.