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Want to Reach Gen Z? Stop Striving for Perfection
Brands such as Abercrombie & Fitch have faltered recently, and some analysts think it’s because they’re not appealing to Generation Z – a group that rejects traditional perceptions of beauty and perfection. Members of Gen Z embrace an independent, bohemian spirit that is less about perfection and more about an entrepreneurial approach to life. AdAge’s CMO Blog reports on how marketers can connect with Generation Z and what makes this group different from the Millennials.
