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Viral "Ice Bucket Challenge" Lends Great Marketing Tactics
Want to set the viral
marketing world on fire? Look no further than the "ice bucket challenge" which
has generated more than 600,000 new donors and more than $31 million in
donations to the ALS Association. The challenge has garnered the support of
personalities ranging from Oprah to Bill Gates. Check out four marketing
lessons courtesy of the ice bucket challenge.
