Just like your fridge, your school’s website can host content that has lost its freshness. Does your homepage contain information on enrollment dates that have passed? Are there winter beauty tips that need to be replaced with spring and summer tips? How about a salon coupon that has expired? Conducting regular site audits can reveal content that has outlasted its "best-by" date. For tips on auditing your website, check out this Marketing Profs article (you’ll need to sign up for the free newsletter).