Make Your Mark: What Does the Data Say?
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Beauty Changes Lives launched the Make Your Mark recruiting campaign to drive student leads into America’s beauty schools. How’s the campaign doing? Here’s what the data says:
Since July 2020:
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2.7mm impressions have driven 4.3k students to the microsite
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Digital banners have driven 2.7M impressions and 4.3k prospect student visits
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An E-mail drip campaign generated a 25% open rate and 3.5% click-thru rate
New updates to the microsite make it easier for students to look for beauty schools by state, city and zip code. Ready to populate your admissions office with more leads? AACS member schools can click here to become a partner school at no charge.
