Business as UNusual: a Design Thinking Overview
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Lee Kitchen will close out the 2018 AACS Annual Convention & Expo in Orlando on Monday, October 22nd and you won’t want to miss it! During his 32 years at The Walt Disney Company, he helped create some of their most impactful marketing campaigns, memorable guest experiences and real-time operational efficiency changes. Now he serves companies hungry for innovation, internal creativity and fresh thinking. Learn how you can effect significant change in your own business through Lee’s inspiring words.
In his presentation, Lee will highlight the Design Thinking Innovation process and give a quick overview of each step (scoping, empathizing, ideating and developing), using stories from his time innovating at Disney coupled with fun, interactive exercises. He will also cover the importance of collaboration, creativity and how certain behaviors make or break innovative culture change in any organization.
