12 Customer Retention Strategies from Real Brands That Work

While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI -- and it costs 5-25X less.

But how do you create a customer retention strategy that keeps your current customers engaged and happy? Sophia Bernazzani from Hubspot has broken down nine customer retention strategies that the biggest brands are currently using to inspire loyalty. From leveraging convenience to prioritizing personalization, these are elements any customer success team or marketer can take and test today.