6 Lessons in Digital Storytelling from J.K. Rowling
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When you create a unique experience for your community that centers around delight, you invite your readers to feel as if they are a part of something. This, in turn, increases their loyalty, and makes them more likely to consume your content again and again, and refer your brand to others.
To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. J.K. Rowling, the famous author of the Harry Potter book series, has sold 450 million Harry Potter books in print, worldwide. Though the first book in the series was published nearly 20 years ago, the content continues to take new shapes through her site, Pottermore.
Ellie Burke from Hubspot discusses six ways Pottermore pushes the digital storytelling envelope. Apply them to your own strategy to deliver content that strengthens relationships with your community.
