ABA Bank Marketing
January 3, 2025
Insights
With numerous lawsuits on industry regulations and aggressive actions by regulators to issue rules before the end of the year, your ABA Banking Journal editorial team has had an incredibly busy year. Our team published 1,385 short Newsbytes stories, as well as numerous web and print features, to keep the industry informed. Presented here are the top 10 most-read items published on the Banking Journal website this year.
Data Analytics Empowers Bank Marketing Teams and Beyond
Alkami Technology®
As reliance on digital banking channels grows, FIs face increasing pressure to compete locally & with large national institutions. This has given rise to a new class of top marketers, ones that wield technology & data to execute strategies-delivering exceptional results. Alkami sat down to talk with one such top marketer: Senior Vice President of Marketing & Communications at Westfield Bank, Chris Van Ausdale.
Learn more about how they’re using technology & data.
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Marketers' top objective: deposit growth, fueled by new customer acquisition, deepening existing customer relationships and improved retention.
Banktastic
Financial Marketing Solutions
While today’s bankers understand mutuality, do today’s potential clients? On this episode of the ABA Banking Journal Podcast, bank leaders Gregg Tewksbury and Lori Dufficy discuss a new campaign, Mutuals Matter, that aims to educate consumers about mutual bank ownership.
Your brand is worth more than 1,000 words.
Pannos Marketing®
Your institution is built on years of history, hard work, character and 
true grit. Getting this message across to your customers without coming 
across longwinded and self-absorbed is a challenge. It's time to employ the power of a brand story.
Read the blog>
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Banks may have more outreach work to better define and promote their customer offerings when it comes to financial support and payment assistance services, according to a J.D. Power report examining how confident consumers are in their banks to help them in emergencies.
360View
Marquis Software Solutions, Inc.
The University of Michigan Consumer Sentiment Index increased 3.1% in December compared to the month prior, landing at 74, according to final results for the month. The December figure was up 6.2% from a year ago.
Winning with Data: Lessons from a Bank Marketing Leader
Alkami Technology®
Join us for a fireside chat with Chris Van Ausdale, Senior Vice President of Marketing and Communications at Westfield Bank, as she shares how her team tackled their biggest marketing challenges and turned data into a powerful tool for success.
Resister Today!
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Training

January 6 - 31
Facilitated Training: The Banking Industry

January 14
Webinar: Strategic Imperatives for Community Banks

January 21 - February 14
Facilitated Training: Bank Lines of Business

January 21 - March 7
Facilitated Training: Analyzing Bank Performance

February 10 - March 7
Facilitated Training: Marketing Planning