ABA Bank Marketing
January 3, 2025
Insights
With numerous lawsuits on industry regulations and aggressive actions by regulators to issue rules before the end of the year, your ABA Banking Journal editorial team has had an incredibly busy year. Our team published 1,385 short Newsbytes stories, as well as numerous web and print features, to keep the industry informed. Presented here are the top 10 most-read items published on the Banking Journal website this year.
Data Analytics Empowers Bank Marketing Teams and Beyond
Alkami Technology®
As reliance on digital banking channels grows, FIs face increasing pressure to compete locally & with large national institutions. This has given rise to a new class of top marketers, ones that wield technology & data to execute strategies-delivering exceptional results. Alkami sat down to talk with one such top marketer: Senior Vice President of Marketing & Communications at Westfield Bank, Chris Van Ausdale.
Learn more about how they’re using technology & data.
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Marketers' top objective: deposit growth, fueled by new customer acquisition, deepening existing customer relationships and improved retention.
Banktastic
Financial Marketing Solutions
While today’s bankers understand mutuality, do today’s potential clients? On this episode of the ABA Banking Journal Podcast, bank leaders Gregg Tewksbury and Lori Dufficy discuss a new campaign, Mutuals Matter, that aims to educate consumers about mutual bank ownership.
Gain some conversion confidence!
Pannos Marketing®
No matter how much red tape or compliance items are involved, a great conversion experience is totally possible for both you and your customers. Pannos Marketing is here to prove it. Check out the case study.
Read the case study to learn more
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Banks may have more outreach work to better define and promote their customer offerings when it comes to financial support and payment assistance services, according to a J.D. Power report examining how confident consumers are in their banks to help them in emergencies.
360View
Marquis Software Solutions, Inc.
The University of Michigan Consumer Sentiment Index increased 3.1% in December compared to the month prior, landing at 74, according to final results for the month. The December figure was up 6.2% from a year ago.
The 2025 Digital Banking Performance Metrics Report
Alkami Technology®
Featuring the latest trends in digital banking investment, operational metrics, and feature utilization.
Get the report
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Training

January 6 - 31
Facilitated Training: The Banking Industry

January 14
Webinar: Strategic Imperatives for Community Banks

January 21 - February 14
Facilitated Training: Bank Lines of Business

January 21 - March 7
Facilitated Training: Analyzing Bank Performance

February 10 - March 7
Facilitated Training: Marketing Planning