Today’s market requires FIs to leverage distinctive strategies to be well positioned to navigate pressures that affect various areas of business operations. For FIs aiming to stay competitive and compliant, embracing data-driven strategies and striving for digital maturity will take planning and execution to evolve banking into a digital sales and service platform for account holders, and to internally acquire the next phase of tech workers.

As a marketing professional, you’re one of the key gatekeepers of your FI’s brand, and of your marketing strategy. Find out how setting boundaries within your organization is good for you, the brand, and the budget.

Join us for a fireside chat with Chris Van Ausdale, Senior Vice President of Marketing and Communications at Westfield Bank, as she shares how her team tackled their biggest marketing challenges and turned data into a powerful tool for success.