ABA Bank Marketing
August 16, 2024
Checking accounts may not be the most glamorous of financial products. But ask any banker or regulator to identify the cornerstone of a strong, stable institution and most will say it is a portfolio of retail checking balances. The inherent stability of FDIC-insured accounts, with low or no interest expense, are highly impactful to an institution’s overall soundness and even better for its bottom line.
Banktastic
Financial Marketing Solutions
Why do credit unions, which serve members from defined fields of membership, spend so much on marketing? On the ABA Banking Journal Podcast, ABA’s Dan Brown and Robert Flock break down the legislative and regulatory history of fields of membership and how the average credit union has more than doubled its "potential membership" since new rules were finalized in 2015.
Know your boundaries, show your worth as an FI marketer.
Pannos Marketing®
As a marketing professional, you’re one of the key gatekeepers of your FI’s brand, and of your marketing strategy. Find out how setting boundaries within your organization is good for you, the brand, and the budget.
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So-called "digital twins" are dynamic, virtual replicas of complex systems. Organizations often use them for scenario planning because they blend real-world elements with simulations and a constant flow of data, helping evaluate the consequences of different decisions. They serve as strategic planning models across a bank’s people, processes and technology.
360View
Crystal Plus Inc.
The Consumer Financial Protection Bureau is planning to issue rules or guidance "to crack down on ineffective and time-wasting chatbots" used by banks and other financial institutions, the Biden administration announced this week.
Winning with Data: Lessons from a Bank Marketing Leader
Alkami Technology®
Join us for a fireside chat with Chris Van Ausdale, Senior Vice President of Marketing and Communications at Westfield Bank, as she shares how her team tackled their biggest marketing challenges and turned data into a powerful tool for success.
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