ABA Bank Marketing
June 7, 2024
What’s Your Bank’s Digital Maturity?
Alkami Technology®
The Alkami Digital Sales & Service Maturity Model Report, was developed based on recently released research conducted across 215 U.S. financial institutions with at least $200 million in assets. Each participating FI was categorized into distinct segments based on their readiness and implementation of digital strategies.
 
Read now to find out what digitally mature organizations are prioritizing & why digital maturity doesn’t correlate to organization size.

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In a recent survey of ABA bank marketers, CRM usage was ranked as the most used marketing technology tool by responding banks. However, half of those banks who have deployed CRM platforms reported that it has not been utilized to its full potential.
Banktastic
Financial Marketing Solutions
Following the pandemic, there was a notable shift in the share of small businesses reporting they were not interested in credit. However, this is not the first time such a shift has been observed.
Know your boundaries, show your worth as an FI marketer.
Pannos Marketing®
As a marketing professional, you’re one of the key gatekeepers of your FI’s brand, and of your marketing strategy. Find out how setting boundaries within your organization is good for you, the brand, and the budget.
Read our blog now
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Roughly 30% of military families cite low income and lack of stability as a "primary challenge" they face with their current financial products and services, according to a new survey by the Armed Forces Bank.
360View
Crystal Plus Inc.
New tools from ABA aim to help banks educate consumers on the home-buying process.
Winning with Data: Lessons from a Bank Marketing Leader
Alkami Technology®
Join us for a fireside chat with Chris Van Ausdale, Senior Vice President of Marketing and Communications at Westfield Bank, as she shares how her team tackled their biggest marketing challenges and turned data into a powerful tool for success.
Resister Today!
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