January 5, 2024

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January 5, 2024

What do bank marketers have in store for 2024?

As banks contemplate budget pressures, limited data analytics resources and other challenges, they will need to rely on confidence and tenacity.

Ongoing monitoring, developing good plans and practicing are vital elements of mitigating risk.

The discontinuation of Mint is undoubtedly an opportunity, but it also signals a threat.

As a marketing professional, you’re one of the key gatekeepers of your FI’s brand, and of your marketing strategy. Find out how setting boundaries within your organization is good for you, the brand, and the budget.

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Brand Slam Award winner: First Horizon video campaign builds brand awareness

Client success stories "present a compelling narrative that not only showcases our dedication but also highlights the positive impact we have on our clients’ lives."

The power of an employee ambassador program for banks

Encouraging employees to represent and promote the bank brand, values and culture in an authentic way can amplify important messages to wider audiences.

We create tailored, compelling promotional products that appeal to all demographics, ensuring your brand's visibility and impact.

BROWSE PRODUCTS

Training

January 8 - February 2
Facilitated Training: Marketing in Banking

January 8 - February 2
Facilitated Training: Building a Bank-Wide Data Management Program

January 22 - February 16
Facilitated Training: Bank Lines of Business

January 22 - March 8
Facilitated Training: Analyzing Bank Performance

January 24
Webinar: Multicultural Banking

February 12 - March 8
Facilitated Training: Marketing Planning

February 14
Conference: MDI Partnership Summit
JW Marriott San Antonio Hill Country, San Antonio, TX

February 22
Webinar: Serving Customers With Disabilities