ABA Bank Marketing
December 8, 2023

Please note, there will not be an edition of ABA Bank Marketing on Friday, December 22.
The newsletter will return to your inbox on Friday, January 5. Happy Holidays!

In the face of marketing challenges, banks that embrace enhanced marketing techniques are most successful at attracting and retaining corporate clients.
Financial Marketing Solutions
While social media fraud is a problem for all ages, younger people are particularly susceptible, reflecting their outsized use of these platforms, the FTC said.
Who are you talking to, and why?
Pannos Marketing®
We all talk about personalization, but for the word to be meaningful an FI needs to have a sense of who their audience is, and what motivates them. Find out how to use the power of personas to connect with customers.
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.
Crystal Plus Inc.
For new couples, does the decision of how to organize their finances — separate accounts, a joint account or a blend of the two — matter?
Your event is right around the corner! Let us help get your branded products to hand out!
What's Happening Promotions®
We create tailored, compelling promotional products that appeal to all demographics, ensuring your brand's visibility and impact.

December 13
Webinar: Special Purpose Credit Programs

January 2 - 26, 2024 
Facilitated Training: The Banking Industry

January 8 - February 2, 2024
Facilitated Training: Marketing in Banking

January 8 - February 2, 2024
Facilitated Training: Building a Bank-Wide Data Management Program

January 22 - February 16, 2024
Facilitated Training: Bank Lines of Business

January 22 - March 8, 2024
Facilitated Training: Analyzing Bank Performance

January 24
Webinar: Multicultural Banking