ABA Bank Marketing
November 10, 2023

Please note, there will not be an edition of ABA Bank Marketing on Friday, November 24.
The newsletter will return to your inbox on Friday, December 8.

Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Ninety-seven percent of consumers rate their bank’s online and mobile app experience as "excellent," "very good" or "good," according to a national survey conducted by Morning Consult on behalf of ABA.
Financial Marketing Solutions
"When we’re able to take banking to them, at a place where they already have trust with their employer, that’s a bridge," says Jennifer Huffman of Atlantic Union Bank’s workplace banking product. "From there we’re able to grow that relationship."
Who are you talking to, and why?
Pannos Marketing®
We all talk about personalization, but for the word to be meaningful an FI needs to have a sense of who their audience is, and what motivates them. Find out how to use the power of personas to connect with customers.
Podcast hosts John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency,  discuss marketing old products to new audiences: It’s a challenge for all marketers, even in a digital era.
Crystal Plus Inc.
The ABA Foundation announced this week that roughly 33,000 bank volunteers from 800 banks have reached more than 1.2 million people through financial education.
Your event is right around the corner! Let us help get your branded products to hand out!
What's Happening Promotions®
We create tailored, compelling promotional products that appeal to all demographics, ensuring your brand's visibility and impact.

November 15
Webinar: Addressing Cybersecurity Concerns with a Remote/Hybrid Workforce

November 27 - December 22
Facilitated Training: Building Customer Relationships

November 29
Webinar: Serving Limited English Proficiency (LEP) Customers

December 6
Webinar: Culture Health Check: Is Your Culture Enticing to the Next Generation of Leaders?

December 13
Webinar: Special Purpose Credit Programs

January 2 - 26, 2024 
Facilitated Training: The Banking Industry

January 8 - February 2, 2024
Facilitated Training: Marketing in Banking

January 22 - February 16, 2024
Facilitated Training: Bank Lines of Business

January 22 - March 8, 2024
Facilitated Training: Analyzing Bank Performance

January 24
Webinar: Multicultural Banking