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| August 18, 2023 | ||||||||||||||||||||||||
|  Insights 
	The role of the bank marketing function is continuing to evolve to become more critical to overall enterprise, according to a new ABA survey of bank marketers. However, a considerable gap still exists between the broad and growing responsibilities of the function compared to how marketing is measured and evaluated.  
	
	
 
  
 
 
  
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