ABA Bank Marketing
August 4, 2023
How To Choose a Martech Partner: A Guide for Bank Marketers
Alkami Technology®
In this article, we explore the challenges facing today's bank marketers, the martech they need most, and the best practices for finding the perfect martech partner. Whether you're a CMO at a community institution or a marketing manager at a mid-sized regional bank, read on to discover how to navigate the martech partnership landscape effectively.
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Synovus had been "The Bank of Here" since 2014, but was looking for new ways to grow and wanted to pivot from a local-oriented, retail bank into a "sophisticated, relationship-driven B2B banking partner." The resulting campaign, starring real businesses the bank has helped, earned Synovus a 2022 ABA Brand Slam Award for video.
Financial Marketing Solutions
It may be time to start looking at branch locations as modern customer engagement centers, fully integrated with multiple connection channels offering consistent and seamless customer experiences.
Who are you talking to, and why?
Pannos Marketing®
We all talk about personalization, but for the word to be meaningful an FI needs to have a sense of who their audience is, and what motivates them. Find out how to use the power of personas to connect with customers.
Bankers should familiarize themselves with privacy as well as the ways in which it manifests in the epicenter of AI and open finance.
More than one-third (35%) of banking customers reported experiencing at least one type of fraud in the past year, according to new data released by J.D. Power.
Your event is right around the corner! Let us help get your branded products to hand out!
What's Happening Promotions®
We create tailored, compelling promotional products that appeal to all demographics, ensuring your brand's visibility and impact.


August 14 - September 8
Facilitated Training: Marketing Planning

August 22
Webinar: Making a Difference in Rural Communities and Overlooked Areas

September 14
Virtual Conference: Diversity, Equity and Inclusion Summit

September 27 - 29
Conference: Bank Marketing Conference
Austin Marriott Downtown, Austin, TX

October 5
Webinar: Charitable Planning: Making the Charitable Vision a Reality

October 8 - 10
Conference: Annual Convention
Music City Center, Nashville, TN

October 19
Conference: MDI Partnership Summit
Washington, DC

October 23 - November 17
Facilitated Training: Marketing Management