ABA Bank Marketing
April 14, 2023
Insights
Marketing and finance: Bridging the gap
Establishing common definitions and employing visualizations to communicate data can help departments gain a better understanding of the metrics that matter.
Innovative Solutions for Increasing Wallet Share in Today's Market
MeridianLink, Inc.®
Siloed mortgage and consumer lending operations may be causing your financial institution to lose out on valuable cross-sell opportunities. 
 
Fortunately, there are several solutions you can implement to attract new clients, deepen existing borrower relationships, and increase wallet share. 
 
In this recent on-demand webinar from MeridianLink®, we discuss: 
- Current economic trends impacting borrower decisions   
- Common barriers to loan entry and how to overcome them    
- Strategies to educate borrowers and lending teams today   
- Personalized services to create differentiation
Learn More
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Bank lobby digital signage that does double duty
Digital signage is a tool the entire bank can use, for not only customer information but for employee-specific messaging too.
Banktastic
Financial Marketing Solutions
The value to loan officers of social selling
A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.
Who are you talking to, and why?
Pannos Marketing®
We all talk about personalization, but for the word to be meaningful an FI needs to have a sense of who their audience is, and what motivates them. Find out how to use the power of personas to connect with customers.
READ OUR BLOG
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Survey: Middle-income Americans see financial prosperity as achievable goal
Most middle-income U.S. adults believe they can become financially prosperous in the next 10 years despite recent concerns about inflation and a possible recession, according to a new survey by Santander Bank
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Zogo
Study: Banking apps make deposits less ‘sticky’ as rates rise
More robust mobile banking options correlate with a greater likelihood of losing deposits to better-yielding accounts or investments as interest rates rise, according to a study by researchers at Columbia Business School and the University of Chicago.
Looking for the right email partner? We check all the boxes.
ClickRSVP
Maybe you’ve hit a wall with your current email provider. Or find yourself needing multiple, expensive solutions to complete your email strategy. ClickRSVP’s proven, end-to-end financial email suite checks all the boxes, right out of the box.
Click Here To Learn More.
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Training

June 1 - 8
School: Stonier Graduate School of Banking
University of Pennsylvania, Philadelphia, PA

July 12
Virtual Conference: ABA/IBA Women and Allies Symposium

August 2 - 4
School: ABA-Wharton Leadership Lab
Steinberg Conference Center, Philadelphia, PA