Building a bank’s brand encompasses more than simply developing a new name or logo, says Amber Farley, EVP for brand development with Financial Marketing Solutions. "It’s about the ability to tell your bank’s purpose and story in a way that’s consistent, relevant and compelling."

Looking to boost your bank’s online presence in an engaging, personalized and profitable way? Video marketing is the solution. A vehicle that has proven itself a versatile tool to attract potential customers, video content consistently has higher engagement rates than still images.

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? This episode of the Marketing Money Podcast discusses the challenges and how to build effective methods to track marketing returns.

More than nine in 10 bank customers believe poor financial literacy is a problem for young people under age 25, with most also saying that the subject should be taught in school, according to a recent survey by J.D. Power.

March 6 - June 23
Facilitated Training: Consumer Lending

March 7
Webinar: Top Scams Against Consumers

March 8
Webinar: New Study: How We Pay and What it Means for the Future of Banking

March 13 - May 19
Facilitated Training: Introduction to Mortgage Lending

March 20 - April 14
Facilitated Training: Marketing Management

March 20 - May 26
Facilitated Training: Legal Foundations in Banking

April 6
Webinar: The ABCs of Funding Education — for this Generation and the Generations to Come

April 10 - 21
School: Bank Marketing School
Emory Conference Center, Atlanta, GA

Join the ABA Bank Marketing Network.