Traditional banks can appeal to younger customers and stop losing out on major opportunities by taking these trust-building steps.

The platform’s strength is its targeting capabilities, as well as offering multiple types of ads.

When clients have questions or challenges, the last thing they want to do is search for a phone number or means of contact that seems hidden, which only compounds the frustration.

Ninety-nine percent of respondents in a recent ABA/Morning Consult survey rated their bank’s online and mobile app experience as "good," "very good" or "excellent," matching last year’s record, and 81% agreed that technological improvements by banks are making it easier for all Americans to access their financial services.

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