ABA Bank Marketing
October 1, 2021
Email quickly emerged as an unsung hero during the pandemic. Branch availability and safety protocols changed almost daily. Government stimulus program rules changed weekly. No customer communication vehicle was as timely or cost-effective as email. But how else did bank marketers successfully deploy email, and what enduring lessons can be learned?
VGM Forbin
Financial Marketing Solutions
The award-winning #BanksNeverAskThat anti-phishing consumer education campaign is back with refreshed content starting in October 2021. On this episode the ABA Banking Journal Podcast, bank marketer Megan Kenley discusses Bank of Utah’s #BanksNeverAskThat experience, some of the results seen from participating (including helping a customer recognize and stop a money mule scam) and how Bank of Utah will adapt the campaign materials for its 2021 participation.
Heads Up! Incoming Website Trends Ahead.
Pannos Marketing®
Still relying on just numbers of visitors to show you how well your website is performing? That’s old news. Catch on to the latest web trends to find out what Google considers valuable web traffic and how you can use that data to boost your website’s performance.
Learn More
Some bank leaders believe that focusing on climate can help banks gain relevance, especially with younger customers.
OS SalesCo, Inc. (Omaha Steaks)
The frothy housing market can create challenges for borrowers and lenders. Bankers can help by alerting borrowers up-front to the risks.
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October 25 - November 19
Facilitated Training: Marketing Management

October 26
Webinar: How to Champion Bank On: Marketing Tips and Data Sharing

November 18
Webinar: ESG Investing: How to Support Clients in Socially Responsible Investing

November 29 - December 17
Facilitated Training: Building Customer Relationships

April 11 - 22, 2022
Virtual School: Bank Marketing School