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August 20, 2021 |
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Is there a secret sauce to a successful bank-marketing program? Often it seems we bank marketers get caught up in looking for the new shiny marketing toy of the day instead of realizing that the well-executed fundamentals of marketing are still the most effective form of a winning marketing campaign. In this week’s Marketing Money Podcast, Josh Mabus of the Mabus Agency and John Oxford of Renesant Bank break down what makes a marketing program or campaign effective..
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