ABA Bank Marketing
August 6, 2021
Look Inside One Bank’s Agile Marketing Transformation
AgileSherpas®
Increasingly sophisticated marketing tactics, rising customer demands, and the uncertainty of a pandemic year are all driving marketers in banking and financial services towards greater agility. Learn how one marketing organization improved their time to market and stakeholder alignment through Agile transformation.
Want to learn more?
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Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
VGM Forbin
Financial Marketing Solutions
Survey: Bank Customers Prioritize Human Representatives
Customers want banks to focus on making it easier to speak to a human representative, according to a recent survey released by banking software company Temenos.
Heads Up! Incoming Website Trends Ahead.
Pannos Marketing®
Still relying on just numbers of visitors to show you how well your website is performing? That’s old news. Catch on to the latest web trends to find out what Google considers valuable web traffic and how you can use that data to boost your website’s performance.
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Career Profile: From Bank Marketing to Chief Diversity Officer
Bank marketing skills and experience can inform and inspire professionals to take on new leadership challenges.
OS SalesCo, Inc. (Omaha Steaks)
Naehas
ABA Brand Slam Award Submissions Due Monday
The 2021 ABA Brand Slam, which honors banks’ marketing campaigns, is now open for entries. Banks may enter in any or all of seven categories:
· Video
· Integrated marketing
· Website redesign
· Public relations/community engagement
· Social media
· Crisis communications
· Out-of-the-box idea

The free awards program is open to banks of all sizes; eligible campaigns must have been launched between July 1, 2020, and June 30, 2021. Entries are due by Aug. 9.
Looking for the right email partner? We check all the boxes.
ClickRSVP
Maybe you’ve hit a wall with your current email provider. Or find yourself needing multiple, expensive solutions to complete your email strategy. ClickRSVP’s proven, end-to-end financial email suite checks all the boxes, right out of the box.
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Training

August 9
Entry Deadline: ABA Brand Slam

August 19
Webinar: Socially Responsible Investing

August 16 - September 10
Facilitated Training: Marketing Planning

September 26 - 28
Conference: Bank Marketing Conference
JW Marriott Austin, Austin, Texas and Virtual

October 25 - November 19
Facilitated Training: Marketing Management