ABA Bank Marketing
July 23, 2021
The 2021 ABA Brand Slam, which honors banks’ marketing campaigns, is now open for entries. Banks may enter in any or all of seven categories:
· Video
· Integrated marketing
· Website redesign
· Public relations/community engagement
· Social media
· Crisis communications
· Out-of-the-box idea

The free awards program is open to banks of all sizes; eligible campaigns must have been launched between July 1, 2020, and June 30, 2021. Entries are due by Aug. 9.
8 Best Practices for Using Triggers to Fund Loans Faster
Deluxe Corporation®
There’s never time to coast in the world of mortgage customer acquisition.  Given the industry’s complex dynamics, loan marketers can find themselves competing on increments of days—even hours. When you have the need for speed, trigger marketing programs are the epitome of getting the right message to the right person at the right time.  The best practices outlined in this article apply to trigger marketing programs launched by any lender for any loan product.
Learn More
With the right blend of people, empowerment, customized solutions and technology, banks are well-positioned to be heroes by growing with small businesses and supporting their efforts.
VGM Forbin
Financial Marketing Solutions
One important lesson learned during the COVID-19 pandemic is that marketing plays an even more critical role in customer communication, customer experience and revenue generation than previously thought.
Heads Up! Incoming Website Trends Ahead.
Pannos Marketing®
Still relying on just numbers of visitors to show you how well your website is performing? That’s old news. Catch on to the latest web trends to find out what Google considers valuable web traffic and how you can use that data to boost your website’s performance.
Learn More
With more than 100 institutions now offering Bank On-certified checking accounts—and more in the pipeline—what can banks of all sizes learn from the experience of their certified peers?
OS SalesCo, Inc. (Omaha Steaks)
This episode of the Marketing Money Podcast, takes a deep dive into hiring both new and seasoned marketers and the talent needed for a modern marketing department to successfully execute its projects.
Looking for the right email partner? We check all the boxes.
Maybe you’ve hit a wall with your current email provider. Or find yourself needing multiple, expensive solutions to complete your email strategy. ClickRSVP’s proven, end-to-end financial email suite checks all the boxes, right out of the box.
Click Here To Learn More.

August 2
Exam Application Deadline: CFMP

August 9
Entry Deadline: ABA Brand Slam

August 16 - September 10
Facilitated Training: Marketing Planning

September 26 - 28
Conference: Bank Marketing Conference
JW Marriott Austin, Austin, Texas and Virtual

October 25 - November 19
Facilitated Training: Marketing Management