The 2021 ABA Brand Slam, which honors banks’ marketing campaigns, is now open for entries. Banks may enter in any or all of seven categories:
· Video
· Integrated marketing
· Website redesign
· Public relations/community engagement
· Social media
· Crisis communications
· Out-of-the-box idea

The free awards program is open to banks of all sizes; eligible campaigns must have been launched between July 1, 2020, and June 30, 2021. Entries are due by Aug. 9.

With the right blend of people, empowerment, customized solutions and technology, banks are well-positioned to be heroes by growing with small businesses and supporting their efforts.

One important lesson learned during the COVID-19 pandemic is that marketing plays an even more critical role in customer communication, customer experience and revenue generation than previously thought.

With more than 100 institutions now offering Bank On-certified checking accounts—and more in the pipeline—what can banks of all sizes learn from the experience of their certified peers?

This episode of the Marketing Money Podcast, takes a deep dive into hiring both new and seasoned marketers and the talent needed for a modern marketing department to successfully execute its projects.

Join the ABA Bank Marketing Network.