ABA Bank Marketing
July 9, 2021
Every bank has access to certain kinds of customer data, but the key is compiling various silos into one overarching view that yields meaningful insights.
8 Best Practices for Using Triggers to Fund Loans Faster
Deluxe Corporation®
There’s never time to coast in the world of mortgage customer acquisition.  Given the industry’s complex dynamics, loan marketers can find themselves competing on increments of days—even hours. When you have the need for speed, trigger marketing programs are the epitome of getting the right message to the right person at the right time.  The best practices outlined in this article apply to trigger marketing programs launched by any lender for any loan product.
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Banking leaders from around the country weigh in on ways that banks can partner with small businesses and aspiring entrepreneurs.
VGM Forbin
Financial Marketing Solutions
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
Heads Up! Incoming Website Trends Ahead.
Pannos Marketing®
Still relying on just numbers of visitors to show you how well your website is performing? That’s old news. Catch on to the latest web trends to find out what Google considers valuable web traffic and how you can use that data to boost your website’s performance.
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In this episode of Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency delve into the area of retail banking and customer journeys—or lack thereof.
OS SalesCo, Inc. (Omaha Steaks)
Most credit card holders have active rewards cards, including more than three-quarters of balance-active cardholders with a household income less than $50,000.
Looking for the right email partner? We check all the boxes.
Maybe you’ve hit a wall with your current email provider. Or find yourself needing multiple, expensive solutions to complete your email strategy. ClickRSVP’s proven, end-to-end financial email suite checks all the boxes, right out of the box.
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August 2
Exam Application Deadline: CFMP

August 9
Entry Deadline: ABA Brand Slam

August 16 - September 10
Facilitated Training: Marketing Planning

September 26 - 28
Conference: Bank Marketing Conference
JW Marriott Austin, Austin, Texas and Virtual

October 25 - November 19
Facilitated Training: Marketing Management