There’s never time to coast in the world of mortgage customer acquisition.  Given the industry’s complex dynamics, loan marketers can find themselves competing on increments of days—even hours. When you have the need for speed, trigger marketing programs are the epitome of getting the right message to the right person at the right time.  The best practices outlined in this article apply to trigger marketing programs launched by any lender for any loan product.

Still relying on just numbers of visitors to show you how well your website is performing? That’s old news. Catch on to the latest web trends to find out what Google considers valuable web traffic and how you can use that data to boost your website’s performance.

Maybe you’ve hit a wall with your current email provider. Or find yourself needing multiple, expensive solutions to complete your email strategy. ClickRSVP’s proven, end-to-end financial email suite checks all the boxes, right out of the box.