ABA Bank Marketing
January 8, 2021
Bankers could learn something from Keanu Reeves
Epicosity LLC
Okay, not from Reeves the actor, but from Johnny Utah, the character he plays in the iconic 1991 film Point Break—which, incidentally, is about a group of surfing, skydiving, generally hedonist bank robbers.  In a moment of high tension, Utah, an undercover FBI agent who has infiltrated the band of beach bum bandits, must confront a point-of-no-return decision: whether or not to jump out of a plane.
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As Americans 35 and younger become an increasingly influential demographic, banks can adjust their marketing to create more effective connections.
VGM Forbin
Financial Marketing Solutions
A panel of the Centers for Disease Control and Prevention voted last month to include financial services workers in Phase 1c of COVID-19 vaccinations.
Heads Up! Incoming Website Trends Ahead.
Pannos Marketing®
Still relying on just numbers of visitors to show you how well your website is performing? That’s old news. Catch on to the latest web trends to find out what Google considers valuable web traffic and how you can use that data to boost your website’s performance.
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After bidding a not-so-fond farewell to 2020, take a look back at the most popular ABA Banking Journal features of the year.
Pannos Marketing
Workshop Digital
Expect the 2021 M&A environment to be shaped, on the one hand, by long-running pressures to sell and balanced on the other hand by concerns about post-pandemic asset quality, the strengths of banks’ core businesses and valuation mismatches.
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January 11 - February 5
Facilitated Online Training: Marketing in Banking

January 11 - March 19
Facilitated Online Training: Introduction to Mortgage Lending

January 25 - February 19
Facilitated Online Training: Bank Lines of Business

January 25 - March 12
Facilitated Online Training: Analyzing Bank Performance

January 28
Webinar: Connecting Sales, Marketing and the Front Line – Move from Transactions to Relationships!

February 1 - 26
Facilitated Online Training: Building Customer Relationships

February 1 - May 21
Facilitated Online Training: Money and Banking

February 16 - March 12
Facilitated Online Training: Marketing Planning