Focusing on your data and insights, as well as taking some current practices to the next level, will ensure your marketing strategy is focused on growth and performance.

As consumer spending patterns shift, banks are adjusting on the fly and focusing on relationships.

As states begin to relax stay-at-home orders, many banks are beginning to plan for the safe and efficient return to normal in-office operations. Here are some answers to banker questions on what they need to know.

Marketers are trained to manage crises, so we are in our element helping institutions communicate with our colleagues, customers and communities. But what sometimes gets lost during crisis management are the normal everyday activities like producing and running brand or product campaigns.

Banks can learn from the virtual experiences of their customers amid COVID-19 and integrate new technology into their service offerings, including financial advising.

Bank marketers can continually hunt for opportunities to add expertise—even during the pandemic.

Retail banks continued to notch high satisfaction scores, though the limited availability of in-branch services since the coronavirus pandemic began could introduce challenges to retail bank satisfaction, according to J.D. Power’s annual retail banking satisfaction study.

Join the ABA Bank Marketing Network.