ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.

Now that the famed Apple Card has been in the market for nearly 10 months, what can we learn from Apple’s foray into the banking—or more specifically, the credit card space?

As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how to incorporate them into your social strategy the right way.

By looking at recent alternative banking announcements, banks can learn a few things that will help them take their commercial banking to the next level.

The key to digital marketing is to remain focused on your business objectives, start small, experiment and build out a program—in concert with your traditional programs—to see what works best in your markets with your target segments.

If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.

"When you think about what’s happening in America, there’s a bifurcation that’s happening," says Orvin Kimbrough. "You have more and more people pushing to the upper echelons of economic continuum, and you have many more who are pushing to the lower end, and the middle group is being squeezed."

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