ABA Bank Marketing
September 6, 2019
No vault? Nonplussed robbers? Non-customers camping out? Open-format and café-concept bank branches pose a host of emerging physical security and risk management concerns.
"We just never felt like we wanted to join that rhetoric of sameness," Tim Marshall says of his marketing approach at Bank of Ann Arbor. On the season three premiere of the ABA Banking Journal Podcast, Marshall discusses Bank of Ann Arbor’s vision for the community bank customer experience and the bank’s unique approach to communicating with present and future customers.
Keywords have long been the focus of digital marketers, as they’re seen as the key (get it?) to getting in front of the right audience for each product. Google trained us to think this way, so it’s no surprise the folks at Google have been slowly making our job easier—and harder.
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
Disney is acting like a company doing everything it can to stay in business—throwing everything against the wall and pulling out all the stops. But Disney’s doing this while it’s successful. Why can’t you do the same for banking?
When was the last time you walked in your customer’s shoes? Five simple lessons many bankers may have forgotten that will improve your customer experience tomorrow.
Online voting is now open in the ABA Bank Marketing Video Awards. Your votes will determine the Marketers’ Choice award winner.
Deluxe Corporation
Naylor Association Solutions
Naylor Association Solutions

​September 22-24, 2019
ABA Bank Marketing Conference
JW Marriott Austin, Austin, TX

October 2, 2019
CFMP Application Deadline for December Exam

Nov. 4 - Dec. 6, 2019
Facilitated Training: Marketing in Banking

Jan. 13 - Feb. 7, 2020
Facilitated Training: Marketing in Banking

Feb. 16 - Mar. 12, 2020
Facilitated Training: Marketing Planning

April 21-28, 2020
ABA Bank Marketing School
Emory Conference Center, Atlanta, GA