ABA Bank Marketing
August 9, 2019
Mobile banking is still a relatively young phenomenon. It’s evolving with technology and responding to ongoing insights on what customers value. Here, bankers and experts share some of the lessons learned along the way.
The disconnect between consumers’ self-perceptions and the reality of their financial health is striking, and suggests that financial services need to be doing something different. Findings from a recent Ernst and Young study point toward an exciting new path forward.
Natalie Bartholomew is chief administrative officer at Grand Savings Bank in northwestern Arkansas, but she is probably better known for her popular blog "The Girl Banker," which provides advice on career advancement and work-life balance for women in banking, as well as spotlighting female leaders in financial services.
Remember when checking your balance online was new and novel? The advent of the internet and online banking permanently changed the way consumers conduct their banking activities and interact with their financial institutions.
Voice banking has given financial services executives something to talk about as they evaluate how this new channel fits into their overall service mix.
Listen to find out all there is to look forward to at this year’s ABA Bank Marketing conference.
Naylor Association Solutions
Naylor Association Solutions

​September 22-24, 2019
ABA Bank Marketing Conference
JW Marriott Austin, Austin, TX

October 2, 2019
CFMP Application Deadline for December Exam

April 21-28, 2020
ABA Bank Marketing School
Emory Conference Center, Atlanta, GA