It’s your time to shine. Here comes the fourth annual 2019 ABA Bank Marketing Video Awards. Banks continue to up their game as they unleash the power of video to tell their stories and reach the hearts and minds of customers. ABA Bank Marketing continues to support this movement by recognizing the best of the best.

Every second of every day, the world churns out more than 75 thousand gigabytes of internet traffic, almost 76 thousand Google searches and nearly three million new emails. And the pace of data generation is continually growing. According to one estimate, by 2020 there will be 40 times more bytes of data than there are stars in the universe. To be clear, "big data" is in fact very, very big.

As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows.

You look at a product online, maybe you add it to your shopping cart, but then decide to leave the site without checking out. Be prepared for that shopping cart to follow you. Everywhere. For days, or even weeks. That’s retargeting at its finest—and done well, it can be incredibly effective at driving conversions.

Let’s be honest—relationships can be tricky. With constantly changing expectations and a myriad of personal preferences, banks may feel increasing pressure to meet the various needs and wants of their customers.

A recent lawsuit against Facebook was just the latest wrinkle in the challenge of digital marketing compliance, an area that poses challenges to bankers because of its rapid change, its relative newness and a variety of regulatory implications—challenges that are usually outweighed by the benefits of digital marketing.

Incumbent banks have an incredible opportunity to remain digitally relevant and surpass their peers in the current buy-or-get-bought world of banking.

​September 22-24, 2019
ABA Bank Marketing Conference
JW Marriott Austin, Austin, TX

October 2, 2019
CFMP Application Deadline for December Exam

April 21-28, 2020
ABA Bank Marketing School
Emory Conference Center, Atlanta, GA

Join the ABA Bank Marketing Network.