ABA Bank Marketing
May 31, 2019
The Center for Financial Services Innovation’s 2018 U.S. Financial Health Pulse reminds us of why we need to continue to work on building financial literacy with our clients.These examples show how fintech firms are connecting common financial literacy recommendations to tangible actions—and working with banks to do the same.
Banks cannot exist without customers, so why do we make branding all about "me, me, me"? Whether it’s customer service, technology or some other ostensibly unique angle, at its worst, bank branding focuses on everything but the customers. We must flip the script to survive.
Bankers deploy digital solutions to bring in new customers, from mobile ID verification to automated bill pay switchovers.
Listen and learn the finer details of choosing the appropriate ad agency and how to navigate the working relationship.
At many banks, it is now common to have four generations of employees working together, from boomers and Gen Xers to millennials and now, Gen Z. Overall, this diversification has been a boon to American business, as it has been shown to drive innovation and improve the customer experience.
On the latest episode of the ABA Banking Journal Podcast, Rodney Shepard—who was recently promoted to be Arvest Bank’s first-ever chief customer experience officer—discusses how he "champions the customer inside our organization."
Listen to learn about the tactics banks can use for taking a holistic approach to the customer experience.
Naylor Association Solutions
Naylor Association Solutions

June 26, 2019
Webinar: What Exactly are Payments and Why Do I Need a Payments Strategy?

July 24, 2019
Webinar: The Economics of Payments

​September 22-24, 2019
ABA Bank Marketing Conference
JW Marriott Austin, Austin, TX

October 2, 2019
CFMP Application Deadline for December Exam

April 21-28, 2020
ABA Bank Marketing School
Emory Conference Center, Atlanta, GA