John Oxford of Renasant Bank and Josh Mabus of Mabus Agency can’t understand why so many banks continue to copy each other while insisting they’re different. On this week’s Marketing Money Podcast, they share insights on how to make your messaging rise above the commonplace.

Two years ago, a low-key conversation about how individual banks planned to observe Community Banking Month sparked an idea that caught fire—and led to a whole new vehicle for communicating the value that community banks across America bring to the marketplace.

In a world buzzing with content, precious few pieces stand out among the masses. To ensure your bank’s content actually grabs readers’ attention, you need to check three important boxes. The content must be educational, digestible and actionable.

Micah Bartlett’s views on "relationship banking" are formed by a fundamental insight: most people have a fraught emotional relationship with money. For most customers, he says in the latest ABA Banking Journal Podcast, finances cause anxiety, not empowerment.

Digital technologies have changed the commercial landscape by providing both consumers and enterprises the tools they need to browse, shop and buy online. The challenge for marketing has become finding out exactly what customers regard as most appropriate and convenient.

Phishing is becoming a top cyber threat, with losses growing to nearly $30 million in 2017 from $8 million in 2015, according to the FBI. To mark National Consumer Protection Week, the ABA Banking Journal Podcast has released a bonus episode, featuring Colleen Tressler of the Federal Trade Commission and Corey Carlisle of the ABA Foundation talking about resources to help consumers protect themselves from phishers.

April 23-30, 2019
ABA Bank Marketing School
Emory Conference Center Hotel, Atlanta, GA

May 1, 2019
Webinar: Social Media and Digital Security Emerging Threat Landscape for 2019

June 5, 2019
Webinar: What Exactly are Payments and Why Do I Need a Payments Strategy?

July 24, 2019
Webinar: The Economics of Payments

​September 22-24, 2019
ABA Bank Marketing Conference
JW Marriott Austin, Austin, TX

October 2, 2019
CFMP Application Deadline for December Exam

Join the ABA Bank Marketing Network.