Please note, there will not be an edition of ABA Bank Marketing on Friday, January 2.
The newsletter will return to your inbox on Friday, January 16. Happy New Year!

 

The role of marketing within financial institutions is evolving and expanding, with significant implications for the structure of the marketing department. The need for a rethink of marketing department staffing and operations has never been greater.

Jon Sisk and Matt Lujano’s banks couldn’t be more different at first appearance, but they share a positive outlook on the role of tech in community banking. As chair and vice chair, respectively, of ABA’s Community Bankers Council, they reflected on what it means to be a tech-forward community bank.

Banks can achieve powerful results with generative AI platforms, but poor-quality AI output can harm operations and reputations.

While most changes to bank products or services are driven by profitability, the vast majority of bankers (98%) said their institutions are willing to introduce a new product or service that does not present an immediate profit opportunity, according to a new survey by the Beneficial State Foundation, majority owner of Beneficial State Bank.

January 12 - February 6, 2026
Facilitated Training: AI in Banking Workshop

January 20, 2026
Webinar: Leading Through Organizational Change: Navigating Transitions with Confidence

January 22, 2026
Webinar: Proving Marketing’s Impact to the Organization

January 27, 2026
Webinar: Create a Successful Fraud Education and Communication Program

February 2 - March 20, 2026
Facilitated Training: Analyzing Bank Performance

February 2 - March 27, 2026
Facilitated Training: Marketing in Banking

February 5, 2026
Webinar: Smart Segmentation for Savvy Marketers