Shifting consumer behavior and increased competition redefine what it means for banks, but the payoff can be great.

In this episode, John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the  Mabus Agency, dig into the importance of long-term marketing strategy for banks — introducing the concept of a 30-month rolling marketing plan.

2025 is a big year for the American Bankers Association. Not only do we celebrate the 150th anniversary of our organization, we also commemorate an important milestone for the ABA Foundation: 100 years of providing banks with the tools, resources and support they need to educate Americans of all ages on the importance of financial literacy.

If you ask millennials how they feel about their financial wellness, you’re likely to get a nuanced answer — one that blends hope, anxiety and a healthy dose of realism. The May 2025 survey of Banktastic’s National Millennial Advisory Board offers a look at how millennials rate their own financial wellness, what keeps them up at night and what they wish financial brands would do differently.

August 11 - September 5
Facilitated Training: Marketing Planning

August 14
Webinar: Preparing Your Bank for the Federal Payments EFT Mandate

August 15
Webinar: Surveying the Lending Landscape with RECS and SLOOS

August 26
Webinar: #BanksNeverAskThat and #PracticeSafeChecks: What’s New in 2025

August 26
Webinar: Why SBA Lending Should Be Strategic Initiative for Your Bank

September 15 - 17
Conference: Bank Marketing Conference
Hyatt Regency, New Orleans, Louisiana