Automation can assist bank marketers with lead analysis, scoring and pipeline reporting when built into a bank's CRM or automation platform.

Customer inquiries and complaints are important tools for detecting scams, but structural barriers in the bank may prevent them from being fully used.

In this episode, John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the  Mabus Agency, tackle the most common excuse in bank marketing and explain how clarity, consistency and creativity matter more than money. Start with what you have, and do it well.

There’s growing interest in AI adoption across industries, and banking is no exception. Many in the field are testing the waters, seeking ways to put the technology to effective and productive work. But banking has unique characteristics that can challenge efforts to gain value if not hard ROI from these investments — principally its highly regulated environment and correspondingly risk-sensitive nature.

August 11 - September 5
Facilitated Training: Marketing Planning

August 15
Webinar: Surveying the Lending Landscape with RECS and SLOOS

September 15 - 17
Conference: Bank Marketing Conference
Hyatt Regency, New Orleans, Louisiana